Gottex are quite possibly the world's very best and most skilled designer of swimwear. Their work has been consistantly praised and respected by its fans and it's rival designers for years and year, and the quality of their materials and fabrics lasts just as long.
But what makes Gottex so incredible at what they do and how did they start their journey to the world's most incredible swimwear designer? We've sat down with Andrew Barnes from Alba Associates, Gottex's official agency and distributor here in the UK. Alba has been working closely with Gottex for many years and has lent its business experience to growing the Gottex name. They are intimately tied into the design process too, offering feedback on what retailers loved about each Gottex collection.
Andrew is a very talented agent who knows what makes good swimwear really good. Here's what he told us about Gottex and their ethos. Gottex always go for one characteristic in their designs, simplicity. Most of their designs are elegant and simple without crowding the swimsuit with unnecassary embellishments. What's this for, exactly? Simple designs are versatile and timeless. If you have a simple swimsuit, you can have an equally simple pareo or a densely patterned one. But if you have a swimsuit that's full of detail, it's not so easy to pair with other accessories.
This is where Gottex excell at style, but what about construction? Looking good doesn't necessarily make something last, so how is it that a Gottex swimsuit lasts years longer than any other? Everything is in the fabric. Gottex test a huge range of fibres and never switch to anything new without thoroughly testing the samples first. No matter how expensive or rare a fabric is, Gottex with use it if it makes the swimsuit more luxurious and durable. It is this steadfast deadication to quality that has pushed their reputation forward for so many years.
One more thing that Alba Associates reports has been well recieved by retailers is their photography. Per nmber of designs, Gottex puts more of their budget into photography and produces a larger number of photographs of their range each season than anyone else. They may have 50 shots for just 10 swimsuits. Gottex is aware that the internet is becoming a huge marketplace and that people are using it to shop for everything. They produce a large portfolio of photography in order to show all the best parts of their swimwear collection and so you can see each design from different angles and in various colours, something that internet retailers have rarely been able to feature in the past.
Founded in Tel Aviv in 1957, Gottex has decades of experience behind it and for the whole time has sat on the Mediterranean coast, a place of inspiration and insight for one of the world's most dedicated clothing designers.
See theGottex swimwear collection.