Jamu Swimwear The History and Ethos

Jamu Swimwear is a designer that concentrates on one very unique and specific area of the clothing world. Mstectomy Swimsuits and Mstectomy Bikinis . So few designers even give mastectomy beachwear a cursory glance, but Jamu are dedicated to making a whole range that is beautiful, robust and made of only the highest quality materials that caters to women who've had breast removal surgery.

For years, they've done nothing other than create designs that cater to this kind of need and they have become exceedingly good at it. Each year, their expertise in this field becomes more and more robust and honed, making them the number one go-to brand for anyone who wants a truly specialised item.

Jamu was founded in Australia by Lydia Leong, an entrepreneur of clothing design. She started with a small store is Brisbane, designing bespoke swimwear of all kinds for the ladies who lived in the city. In 2005, a young lady came into the store after she had had a mastectomy. She wanted to know if it'd be possible to have something that filled out her figure and gave her body the appearance of never having had any surgery.

Lydia decided to give it a try and developed her own unique set of techniques to do with padding, fit and accentuation that helps recreate the figure that was once yours. Ms Leong's work has improved year on year since this occasion and within just a short time, it became the concentration of her business.

This new direction is reflected in the company name. "Jamu" is Indonesian and means "medicine", showing the world that Jamu's work has a theraputic quality, bringing confidence, pride and self-esteem back to the women who have endured difficulties and obsticles in their life.

My ambition is to give those who survived the ordeal of breast cancer a range of sensuous mastectomy garments that give them back their sense of femininity. [1]

Above is a quote from Lydia Leong herself. As you can see, the mission of Jamu, their essense, is indistinguishable from the rest of their world. It is in everything they do. Each time a new collection from Jamu is released, it echoes the passion that its founder clearly has for making women feel confident once more.

Jamu and the work that her designers have done has been recognised since then as some of the finest in its field. In 2011 and 2012, it was recognised as the winner of the UK Lingerie Award, winning in the category for Best Post Surgery Brand of the Year. This award speaks volumes about the incredible hard work of the designers in making swimwear that lasts an great length of time, fits well and looks superb.



SOURCES:

Jamu Swimwear, About Page -
Jamu