Interview With Roidal

Roidal swimwear are a world renowned fashion designer and one of the swimwear world's most respected names, but they're never too busy to work closely with their retailers and partners and lend us a few minutes for an interview. We asked our agent from Roidal, David Lyons, to tell us a little bit more about the brand itself and elaborate on the history of Roidal. He was kind enough to send us this interview about their founding years and their journey to the worldfamous design house they are today. Take a look for yourself.

The company was started in the mid 1970's by the Roig family and are based in Salamo, a pretty hillside town just 20km from the old Roman seaport of Tarragona and about one hours drive from Barcelona. Roidal swimwear specialise in the creation and production of high fashion ladies swimwear at the middle to top end of the market which encompasses both elegance and exclusiveness. All models are made entirely in their own factory by staff who have been with the company since its inception.

The design department is headed up by Madame Dalmau and her daughter Tessy, who strive to work with their dedicated suppliers to create the most wonderful and exclusive prints in the latest fashions colours. Internationally acclaimed fabrics enable them to produce their well know Ceylan plain Roidal swimsuit collection in fifteen different colours every season.

A designer Swimsuit with the most soft draping and ruching, provides an exquisite fit. ladies from size 10 upwards are catered for. Roidal use fabrics with two -way stretch which give elasticity and moulding to the body but which allow freedom of movement without being constricting and these are also ultra chlorine resistant. Fabrics are smooth and pleasant to the touch providing total UV protection. These are breathable and allow absorption of perspiration as well as providing for muscle control that assures the correct muscle compression during physical activity and which ensure the minimum lactic acid formation. Over the last few years the need for cup sized swimwear has grown considerably and now Roidal meet that demand with their offer from B to F cup.

Roidal Bikinis can be ordered with a variety of differently shaped bikini bottoms to suit all tastes and figures. Roidal's Brasil collection is second to none. Combining different shaded colours the graded fabric is cleverly dyed to create a unique look with elegant draping to create an elegant fit. In the factory all garments are subjected to the most stringent standards of quality control.

The high level of workmanship using the latest technology for cutting and sewing, ensures that all pieces satisfy the requirements of the most exacting customers. Delivery of Roidal swimwear usually starts in November and continues through Feb and March. Created alongside the swimwear pieces and to coordinate and match, are the most beautiful pareos and coverups. Pareos in silk with hand rolled edges compliment the beautiful swimwear designs and can be worn in numerous ways.

Jackets, dresses and ponchos are available in plain and print to suit every taste and figure and are easy to pack and to wear either for the poolside or for the beach bar. Lately Roidal have introduced beach bags in several groups to match their prints and extend their total beach offer. In 2012 Roidal launched their sister and diffusion collection Tessy Beachwear. Aimed at a younger market and with a noticeably more affordable price, this collection of currently, nine themes, encompasses modern and fashionable prints. Both in younger styled bikinis and one pieces, whilst still offering sizes up to E Cup.

As well as being produced in the same factory in Salomo, there is exactly the same commitment to quality, and fit synonymous with the Roidal brand. Roidal are currently exporting 85% of their total production to countries across the world ranging from Mexico City to Moscow. The UK market share has grown considerably in the past five seasons. Roidal's awareness that they must accommodate the latest trends in communication be it, Facebook or twitter and the huge increases in online sales, allows them to plan for expansion in the future.
It's always good to get to know our partners and the people we work with better. They are all superb folks at Roidal and for years we've worked closely with them. We hope to bring you interviews from other brands soon, so look out for more on our articles page in the next few weeks.

SOURCES: Roidal