Charmline's slogan is simply this... "Pioneers In Swimwear". That is exactly what they are and what they value and if you want a swimsuit that has all the most cutting edge elements to it, this designer is a great choice. Charmline's second tagline, something on all of their literature, reads "Look One Size Slimmer". They use their innovative spirit and their love of next generation manufacturing to create swimwear that helps slim your figure and shape your body. You can look one dress slimmer in just a few seconds with a Charmline number and feel as comfy and natural as you can.