// Bikinis are easily one of the most popular items of swimwear in the world. They are great for tanning, perfect for highlighting and flattering your figure and they are often the most beautifully designed items in the world of swimwear.
Designers often put more effort into a bikini design than any other kind of item. The reason for bikinis getting so much attention is two fold. One is that they have an enduring popularity that makes them the obvious choice for more designs and more interesting ones. The second reason so many designers have twice the number of bikini designs than they do tankinis or swimsuits is that with less to work with in terms of surface area or fabric, the more powerful a design has to be to make an impact.
Fashion bikinis need to be just as impressive in a third of the space and fabric that a swimsuit does. This is a challenge and if you have any tried to design your own clothes, you'll know it isn't easy either. Just cutting out the midriff often means losing the subtlety of the design and the full picture. Cramming it into a smaller space makes the bikini look rushed and poorly thought out. That's why design houses like Gottex and Roidal bring in such fantastic talent from the industry to design their swimwear. Bikinis and in particular fashion bikinis take such a light touch and at the same time, a daring and bold attempt at creating something beautiful.
Bikinis are, therefore, some of the most under appreciated items of clothing in the world. They are truly difficult to get right, but when a designer does, it's a miracle and a sight to behold.
But bikinis are not all about the fashion aspect. They are practical too. A highwaisted bikini with a little bit more concentration on shaping and lifting can go a long way to bringing something to your figure beyond just colour and paterning. With bandeau bikinis many designers know how to add a subtle amount of padding or a discreet underwire in the cups of their items that can instantly enhance your profile. This is perfect for women who are more endowed who find it difficult to wear a standard bikini due to their being little support for their figures. If you normally go for swimsuits for this reason alone, you might want to look a brand that specialises in shaping and profile enhancement.
Bikinis can be great for your figure and gorgeously designed, but they also offer something that every beach-goer wants, the opportunity to get a great tan. A swimsuit just can't compare to the ability bikinis have to get you more bronzed by the sun. It is important to stay safe if you go to a country that has a lot of harsh sun in the middle of the day, and people often are reluctant to get a bikini because of this. But today, there are so many manufacturers that make matching kaftans and sarongs that you can cover up easily when you need to and get a few rays on your skin when you want to touch up your tan.
For all these reasons, bikinis have an edge on every other kind of swimwear out there. Of course, it's entirely down to preference, but if you are torn between other items and a good quality bikini, we think that you simply can't go wrong with the latter.
Bikinis come in all shapes and sizes, from triangle cups to moulded cups, from Brazilian briefs to v-briefs. Sometimes, you won't know exactly what you want or what you think might look best, so we've collected all our bikinis under one roof. This page is the easiest place to go to search for your next item of swimwear and find something incredible.