Gottex, Swimwear’s Most Talented Name

Gottex is quite possibly the world’s very best and most skilled designer of swimwear. And of course, it is the best-selling swimwear brand of UK Swimwear too. Its swimwear and beachwear designs have been consistently praised and respected by its fans and rival designers for decades and the quality of their materials and fabrics lasts just as long. Top models, celebrities and, even, members of the Royalty, have been spotted wearing Gottex swimwear in the past. Everyone who has ever tried Gottex has loved it. Why do you think this is? Let’s take a look at their history and range and see what is so great about this stunning collection of swimwear.

The History Of Gottex

Gottex was first founded in Tel Aviv in 1957. This makes Gottex a lot older than many other swimwear designers. This means Gottex has many decades of experience behind it. And for the whole of their history, they have been located on the Mediterranean coast. This is a place of great inspiration and insight, and one of the sources of their imaginative designs. A great situation for one of the world’s most talented clothing designers.

Gottex Swimwear Designs Are Among The Best In The Business

What makes Gottex so incredible at what they do? And how did they start their journey to the world’s most incredible swimwear designer? We asked Andrew Barnes from Alba Associates, Gottex’s official agency and distributor here in the UK. Alba has been working closely with them for many years. And they have lent their business experience to growing the Gottex name. The agents are intimately tied into the design process too. They offer feedback on what retailers loved about each Gottex collection. They can give us more of what we love!

Andrew is a very talented agent who knows what makes good swimwear good and what makes everything else less memorable. Here’s what he told us about Gottex and their ethos. They always go for one characteristic in their designs, simplicity. Most of their designs are elegant and simple without crowding the swimsuit with unnecessary embellishments. Why is that, exactly? Simple designs are versatile and timeless. If you have a simple swimsuit, you can combine it with an equally simple pareo or a densely patterned one. If you have a swimsuit that’s too full of detail, it’s not so easy to pair with other patterned accessories.

Gottex Swimwear Has Unbeatable Quality

Surface pattern design is where Gottex excels at style, but what about the swimwear construction? Looking good doesn’t necessarily make something last. So how is it that a swimsuit from them lasts years longer than any other? It’s all in the fabric. Gottex test a huge range of fibres and never switch to anything new without thoroughly testing the samples first. It doesn’t matter how expensive or rare a fabric is. Gottex will only use it if it makes the swimsuit more luxurious and durable. It is this steadfast dedication to quality that has pushed their reputation forward for so many years.

Gottex Has The Best Photography In The World Of Swimwear

Alba Associates also believes strongly that one of their best qualities is their photography. Compared to the number of designs they release each year, Gottex puts more of their budget into photography than almost anyone else. And they produce a much larger number of photographs of their range each season than anyone else. They may have fifty or sixty shots for just ten swimsuits. Most other designers do around two or three per piece, or maybe even just a solitary image. This designer is aware that the internet is becoming a huge marketplace and that people are using it to shop for everything. So they put that extra effort in to bring you the images you need to shop for a new swimsuit or bikini.

They produce a large portfolio of photography in order to show all the best parts of their swimwear collection and so you can see each design from different angles and in various colours, something that internet retailers have rarely been able to feature in the past. Indeed, many current top models walked the catwalk in these swimsuits in the past, from Irina Shayk to Naomi Campbell. More recently, Kate Bock has been the face of Gottex’s anniversary collection.