Lidea is one particular designer of swimwear and beachwear that has been one of our closest collaborators. It has also been one of our most precious and closest relationships for many years and one of the earliest designers we brought into the UK Swimwear family. This seniority plays a big part in how loved and cherished the brand is, but it is not everything.
Designer Swimwear From Lidea
Lidea swimwear’s skill and talent in designer swimsuits, bikinis and other types of swimwear is one of the biggest factors in how quickly they have become so integral to our collection. Part of their talent comes from the influence of their parent company, as they are run by the Maryan Mehlhorn Group. This cabal of designers makes some of the finest swimwear anywhere and as we all know, when you are surrounded by great designers and talented clothing makers, your own work flourishes. This is certainly the case with Lidea, as each season we see the creative fingerprint of their parent company. Lidea brings that same level of quality and beauty to their own work because of their close collaborative relationship with their partners. Lidea swimwear is consistently some of the best fitting swimwear and more technically accomplished designs in the industry and yet, unlike so many other names in the industry that concentrate on getting the right fit, they haven’t lost the creative touch either. Lidea swimwear is a collection of astonishingly imaginative designs that look beautiful, from one season to the next, year after year.