Look and feel great in Freya swimwear, it’s what the brand is all about. And we couldn’t agree more, take your pick from Frya briefs, bikinis or a crochet tunic. Look great on the beach, poolside or out on the sand in a Freya swimwear bikini set.
Freya is one of the most well known and interesting swimwear brands around right now and an instant hit with our customers. Founded in 1998, Freya is part of the Wacoal group, specialists in making lingerie and swimwear. Founded in Japan, they have a very interesting and unique approach to designing items of underwear that you might not expect from a Japanese brand. Namely, Freya started out by designing bras in larger cup sizes, going up to and H cup in some ranges and even a K cup in others. This is unusual for a Japanese brand, as the Far East is known for its people having a slighter figure and an almost elven appearance, but there is an explanation.
Freya lingerie wanted to create items for the international market, as Wacoal has about half a dozen brands under its umbrella, and so many of these cover their home market very well. The parent company wanted to expand all over the world, and to do that they needed a new identity. Freya swimwear is no different, with a Nordic name and mostly European models, people started to see this brand as suitable for their body type, without expected the classic confusion of ordering an item only to find it far smaller than you imagined.